Sampling Procedures

If money was no object and I was conducting my project as a REAL marketing firm, I'd use the snowball sampling procedure.  By using this there are a variety of procedures, initially using probabilitly method.  Then additional respondents are obtained "through snowball effect" from the initial respondents.  Convenience sampling can then be used to obtain information, so both procedures are basically used.  This would cost more in the long run, but the result would be more spot on accurate than some other sampling methods.

For my individual project, I'll use convenience sampling.  By integrating my surveys into classrooms in the college of business at the professor's convenience, I will be able to obtain a good sample within the college of business with students opinions and their views on my product being researched.