Projective Test

I totally agree with the analysis of the projective test. My answers seemed to agree with the interpretations and my life almost to the exact point. Very interesting test. It could be used in Business Research very well, because it is a vague way of getting to the point of interest and verifying the problem or result. People answer questions based on "first into the mind and then onto the paper" answers, which could include many variables. One variable will influence another and so on.

Ethical issues

Ethical question #1, What should the McDonald's researcher present to the VP in his report?

The ethical thing would be: He should report the truth. Misrepresenting research is wrong and cannot/should not be done without repercussion to the person. Someone is eventually going to find out and realize the deception. Honesty is the best policy

Ethical question #2 - Asking the dad to be the last person in the focus group for Home Depot?

I could not do this in my ethical mind. Even though he fits the age requirements, it is misrepresentation as well and knowing that his dad is going to give a good opinion doesn't make it right or responsible. Actually they can TELL the father exactly how to word the answers, and that would not be appropriate given the circumstances

Introduction

Welcome to my blog. I am a senior majoring in Marketing and have two classes left to graduate. I live in Carrollton - have two grown children and a Boxer dog named Gracie. She is my running partner as you can see in the pic. I also work in the Marketing and Real Estate department here on campus and am in the office (for project contact purposes) from 8:00 - 5:00 Monday through Friday. Come by and say HI!