Sampling Procedures

If money was no object and I was conducting my project as a REAL marketing firm, I'd use the snowball sampling procedure.  By using this there are a variety of procedures, initially using probabilitly method.  Then additional respondents are obtained "through snowball effect" from the initial respondents.  Convenience sampling can then be used to obtain information, so both procedures are basically used.  This would cost more in the long run, but the result would be more spot on accurate than some other sampling methods.

For my individual project, I'll use convenience sampling.  By integrating my surveys into classrooms in the college of business at the professor's convenience, I will be able to obtain a good sample within the college of business with students opinions and their views on my product being researched.

Questionnaire

While reviewing the bad questionnaire example,  I found there were no scales to relate relevance to the question.  "On a scale of 1-5, 5 being most relevant, 1 being least....etc...."  As far as question #3, what are you supposed to put into the little blanks.  There are insufficient questions/directions relating to each question as well.  I also have a problem with there being no title and no directions as to what the questionnaire relates to, and insufficient demographic info as well.  There are some serious flow problem with the overall questionnaire in general. 

Online Panels

Completed 2 surveys through surveyspot.com and visited all of the others listed on the assignment. They all say they value your time and efforts for using and completing their online surveys. Some offer points and rewards for completion which can be redeemed for prizes such as electronics. That was a nice incentive and certainly benefits the consumer. Membership is free and with greenfieldonline.com, you can even get paid to do some surveys online. Double incentive!! In some of the online ones I took, the question about annual income and personal assets always bothers me - so I don't ever answer that one on any that I take. I choose not to participate or not to answer the question. There was one on sexual preference, kinda weird but I answered it. One entire page was set up addressing alcoholic beverages and frequency of use! All types of questions and it narrowed it down to the actual liquor, wine or beer you consumed. So it seemed the questionnaires were varied to account for all types of research.